Pentagrowth: Connect Capacities to Future-Proof your Business – an interview with Javier Creus

“The higher the goals that an organization sets, and climate mitigation is undoubtedly one of the most ambitious we can now think about, the more energizing the process becomes. We have observed that backcasting from the future to today, imagining breakthrough solutions rather than incremental gains which build from the present, allows all sorts of organizations to free themselves from historical constraints and fears towards the existing ‘immunological systems’ that resist structural change,” says Javier Creus, Founder and CEO of Ideas for Change, and the creator of the Pentagrowth methodology.